GoHighLevel Review: A Comprehensive Look at This All-In-One Marketing Platform

Overall Rating: 4.5/5 Stars

GoHighLevel stands out as a powerful all-in-one sales and marketing platform designed to help you streamline your operations. With a robust set of features aimed at lead generation, sales growth, and customer retention, GoHighLevel offers a compelling solution for those looking to consolidate multiple tools into one seamless experience. However, it’s not without its challenges, particularly for beginners.

GoHighLevel Review

In this GoHighLevel review we’ll help you determine if this marketing and sales platform is the best tool for you.

You’ll get the straight dirt on whether or not GoHighLevel can benefit your company. 

We’ll go through pricing, features, integrations, and more so you can make an informed decision for your company or marketing agency.

Ready to try it out? Get a 14 day free trial with GoHighLevel here.

Key takeaways from this review:

• With GoHighLevel, you can manage your own marketing campaigns and manage multiple clients with client accounts 
• Create membership sites to educate prospects and deliver digital products.
• Manage prospects with a built-in CRM (so you can ditch your expensive CRM software)
• Create awesome email marketing campaigns, autoresponders, and more.

Pros: 👍

• 14-Day Free Trial: Explore the full capabilities of GoHighLevel before committing.
• Complete Website Builder: Includes tools for creating funnels, landing pages, and membership sites.
• All-In-One System: Eliminates the need for multiple software subscriptions, covering CRM, email marketing, SMS marketing, and automation.
• Agency-Specific Features: Includes a dedicated agency portal and white-label options for rebranding.
• Comprehensive Automation Tools: Automate marketing tasks efficiently, including email and SMS campaigns.

Cons: 👎

• Limited Third-Party Integrations: Integration options are somewhat restricted, especially for email services.
• Customer Support Could Be Better: Support response times can be slower than expected.
• Steep Learning Curve: The platform’s extensive feature set can be overwhelming for new users.
• Limited Built-In Templates: Fewer templates compared to competitors like ClickFunnels.

What’s gohighlevel?

GoHighLevel is an all-in-one sales and marketing platform designed primarily for marketing agencies, entrepreneurs, and sales teams. It combines a wide range of tools into one platform, allowing users to manage customer relationships, create and automate marketing campaigns, build websites and funnels, handle appointment scheduling, and much more.

Who Is GoHighLevel For?

GoHighLevel prides itself on being made for marketing agencies by an agency.

It can help marketers, agencies, sales teams, sales pros, entrepreneurs, local businesses, and anyone trying to find marketing and sales solutions. It is a complete online marketing platform for everyone who wants to maintain and grow their company. 

High Level is an excellent system for anyone who wants to consolidate their marketing resources. If you feel like you are spending too much time and money on various marketing tools, this single platform can make your marketing activities more efficient and save you time. 

People also ask about how easy it is to switch platforms. 

Even if you’re not tech-savvy, GoHighLevel customer service can help you switch over to their system and experience all the perks of an integrated marketing and sales platform. 

They are available 24/7 to help make the transition painless. The GoHighLevel YouTube page also has tips and tricks that can help.

GoHighLevel Features

GoHighLevel boasts a wide array of features that cover virtually every aspect of digital marketing and CRM. Some of the key features include:

• CRM & Pipeline Management: Manage your sales pipeline, track leads, and automate follow-ups.
• Funnels & Website Builder: Create high-converting funnels, landing pages, and websites with ease.
• Marketing Automation: Automate email, SMS, and voicemail campaigns, and set up drip sequences.
• Appointment Scheduling: Use the built-in calendar to automate appointments and bookings.
• Membership Site Builder: Design and manage membership sites for courses or exclusive content.
• Reputation Management: Monitor and respond to online reviews, helping to maintain a positive brand image.
• Mobile App: Access your CRM and manage your business on the go.

GoHighLevel Pricing: Is It Worth the Investment?

GoHighLevel offers three main pricing tiers, each catering to different business needs:

• Agency Starter Account: $97/month – Suitable for small businesses or single accounts.
• Agency Unlimited Account: $297/month – Offers unlimited sub-accounts, perfect for agencies managing multiple clients.
• Agency Pro (SaaS Mode): $497/month – This plan allows agencies to offer GoHighLevel’s features as a branded SaaS solution, adding another revenue stream.
• Additional Features: White Label Mobile App and Custom Zapier Integrations are available for an additional $497/month, offering further customization and integration options.

While GoHighLevel’s pricing might seem high at first glance, the value it provides—especially for agencies—makes it a worthwhile investment. By combining the functionality of several tools into one, it can save businesses significant costs and streamline their processes.

Go High Level 14-Day Free Trial

You can try HighLevel for 14 days absolutely free. Just head over to the website, and enter some basic information like your name, email, and phone number to create your GoHighLevel login. Then you have to pick your desired tier: the Agency Starter Account or the Agency Unlimited Account. 

After you register your account, you’ll be asked to put in your credit card, but won’t be charged immediately. 

At the end of 14 days, if you don’t cancel your membership, you will be charged the price of the plan you chose to try out.

During that 14 days, you will be able to use every feature in the High-Level pricing tier you selected. You’ll be able to test out the full system and see if it can help your business. 

Agency Starter Account, $97 Per Month

With the Agency Starter Account, you will get access to everything you need for a single business. This tier opens up most of the features offered by the system for one business.

You get access to all of the main tools plus It gives you access to Twilio, which provides you with the GoHighLevel API for two-way texting. You can also set up a Mailgun account, which allows unlimited sending. 

The agency plan gives you access to one account login, either for yourself or for a client… you don’t get unlimited sub-accounts unless you’re on the Agency Unlimited plan.

The agency plan is an excellent option if you are new and are just starting to wade into the world of marketing. It is a great place to start, just like the name says.

Agency Unlimited Account, $297 Per Month

The Agency Unlimited Account comes with all the features you get with the Agency Starter Account with some added benefits like sub accounts.

You can make as many accounts as you need for clients and other businesses. It also allows you to make a branded desktop app. You can customize the app to feel unique to your business when your client and customers visit it.  

The Agency Unlimited Account is an excellent option for businesses of any size. It lets you create a personalized customer experience that will help you stand out. 

GoHighLevel White Label Option, An Additional $497 Per Month

The White Label Option is an add-on that you can use with the Agency Unlimited Account. It is an additional $497 a month for a total of $794.

It gives you the ability to make a customized mobile app. The app allows you to provide a unique mobile experience for your customers, and to access your data from your phone. You can also use a personalized Zapier zap that looks great for your company. 

The GoHighLevel White Label Option allows you to market yourself in more unique ways. 

You’ll be able to add a new revenue stream for your agency and provide a more professional and sticky user experience for your clients. This personal design will help your company stand out from other companies. It makes your brand more noticeable and recognizable. 

Click now to know more about the white label option

If you already have a monthly plan, and want too upgrade to an annual plan, go here to get started.

GoHighLevel Agency Pro SaaS Plan (High Level SaaS Plan)

 A new plan was recently added to the High Level pricing lineup called the Agency SaaS Pro plan, which allows you to essentially create your own SaaS business reselling High Level and all of it’s features.

Want to upgrade to the Agency Pro SaaS account? Go to this page to get started. 

High Level CRM & Sales Features

GoHighLevel website state’s that it’s helping you, “Build the Agency Engine”, by giving you all the tools you need to grow and scale your marketing agency. 

You get tools to capture, nurture, and close prospects, and it all centers around their integrated CRM (Customer Relationship Management System). 

The High Level CRM makes it easy for you to interact with more prospects with less work, follow up with leads, and manage nurturing campaigns. 

You can create Smart Lists of leads and clients so that you can find groups and target them with marketing specifically designed for them. 

Its robust CRM system not only streamlines communication with customers but also offers an integrated platform for all your marketing needs, making it an invaluable asset for businesses navigating the complexities of A2P 10DLC compliance.

Take a look at the CRM interface packed with leads for one of my campaigns:

GoHighLevel Funnels & Websites

GoHighLevel Funnels and landing pages allow you to bundle many of the platform’s features together to bring leads through a system that helps convert them into new customers. 

A well designed sales funnel does this using surveys, forms, and landing pages that gather their information, while keeping the customer engaged.

We’re big funnel builders here at md’basheer, so seeing this feature integrated with a CRM and other sales tools was like a light bulb moment for us.

Duh! Why wouldn’t your CRM, email tool, and marketing automation platform not give you the tools to build high-converting sales funnels? 

With GoHighLevel you can build any type of funnel you want, take payments, collect leads, and more. 

Take a look at the funnel interface:

One thing we love about GoHighLevel is the ability to import ClickFunnels pages that you own, making it super easy to migrate your funnel sites over to High Level.

For the purposes of this Go High Level Review, We are not going to show you all of their landing pages, but take a look at one of my funnel templates that I rebuilt in High Level with a quick import; You can check those templates here

GoHighLevel Marketing Automation

GoHighLevel equips you with powerful marketing automation systems and tools, and while there is a bit of a learning curve considering how powerful the system is, once you get the hang of it, you’ll realize just how much more powerful it is than tools like Kartra.

You can build email marketing campaigns, trigger email automations, follow up with SMS automations, and trigger ringless voicemail drops (and a ton of other features).

SMS & Chat options allow you to create many different text templates. You can then use your smart lists to target specific groups, send out customized texts, and even have 2-way text conversations right in your GHL dashboard. 

You can also automate your Facebook Messenger ads within GHL and add a chat widget to your website, giving you even more ways to reach your leads and customers. 

Campaigns allow you to create specific marketing campaigns and launch them to your list of prospects: 

Build complete websites with Go High Level

GoHighLevel Triggers allow you to build automations that are triggered based on events on your site, or in your CRM:

How does it compare with other marketing automation tools?

Compared to tools like ActiveCampaign, InfusionSoft, or HubSpot, you might think GoHighLevel falls short, however I’d argue otherwise.

Most businesses don’t need every single marketing automation feature under the sun, instead they need tools that just work and empower them to make better marketing decisions and get more customers.

GoHighLevel has a very thoughtfully put together suite of marketing automation tools designed to help you with your customer acquisition efforts, and while it may not be as feature rich as Active Campaign (for example), what you do get with GHL is intuitive, powerful, and most importantly integrated with their entire system.

Calendar & Appointment Setting Tools

High Level’s Calendar tool allows you to automate your appointment setting process. 

You are still in control of the calendar and can set when prospects can book your appointments and manage your calendar right from within the GHL dashboard.

With the GoHighLevel Calendar, you can send people directly to an appointment booking page, add a widget anywhere on your site, and trigger automations based on calendar events.

How does it compare with other Calendar tools?

In our opinion, the GHL calendar tools beat anything on the market because they’re integrated with your entire marketing stack.Compared to tools like Calendly, you’ll find it refreshing that you don’t have to integrate your calendar appointment setting tool with everything you do.

The Dashboard & User Interface

The Go High Level Dashboard gives you an overview of how your business is doing:

The dashboard shows you a breakdown of conversion rates and helps you know what strategies are working and which ones are failing. 

Overall, the user interface is easy to navigate and a huge improvement over tools like Kartra or ClickFunnels. 

At a glance you can: 

• Get a breakdown of your marketing pipeline
• See how many opportunities are in your funnel
• See what stages your leads are at
• See the overall value of your pipeline
• See conversion rates
• Initiate a phone call to a lead
• Access all of the marketing tools
• And a ton more.

GoHighLevel Membership Sites

With GoHighLevel Memberships, you can create content for either free or paid access. 

With the membership, the client gains access to your training material. It allows you to have more control over the content you put out. You can even build GoHighLevel courses to sell as an additional income source. 

Building a membership site in GHL is easy and fast and can be integrated with your main site and sales funnels as well as your marketing tools.

How does it compare to other membership site builders?

Honestly, the GHL membership site building system leaves a lot to be desired. Compared to other tools like Kajabi or even ClickFunnels, it almost feels like an afterthought – however, they are improving it alot. For example, they recently released Membership Magic Links, which let you quickly create temporary sign-in links for your customers.

It’s a bit clunky and not very customizable, and the design itsn’t great… On the other hand, since it’s integrated with everything else you get, it’s better than nothing.

Reputation Management

Reputation Management helps you send out review requests and manage your online reviews. These requests can help you create positive reviews for your company, which can help attract new clients.

With the Reputation Management feature you can:

• Send requests to your list to review your company
• Track and manage your current online reviews (Google for example)

One convenient feature of the reputation management tools available in GHL is the Google My Business Integration, which let’s you connect HighLevel to GMB, and manage all your reviews, etc. right from your dashboard.

GoHighLevel Mobile App

One thing that really sets GHL apart from the competition is its mobile app. 

The GoHighLevel Mobile App gives you access to the main CRM tools from the platform.

With the mobile app you can:

• Access Conversations and connect with prospects
• View and access your Opportunities in a Trello-like interface
• Manage your Calendars and Appointments
• Manage your Contacts
• Manage Review Requests
• Get dashboard reporting
• And a ton more.

Compared to similar tools on the market, the mobile app is a huge bonus for sales teams, giving you at-a-glance access to all your marketing activities in your pocket.

GoHighLevel Snapshots

GoHighLevel has an amazing feature called “HighLevel Snapshots” which let you duplicate and import an entire GoHighLevel account into a new account. You can copy all the existing features, funnels, email campaigns, and more with one click into any account. This can come in handy if you’re managing a large sales team or copying account settings into your client accounts.

GoHighLevel Integrations

Go High Level allows you to integrate with a ton of tools, marketing systems, and payment apps. You can integrate QuickBooks, Stripe, Facebook Ads, TikTok Ads, Mailgun, Twilio, and so many more via their Zapier integration and the GoHighLevel API.

The Google Calendar integration allows you to use the popular calendar with High Level funnels seamlessly. You don’t lose anything when combining certain features. It ensures that you and your client get the best experience from the system’s interactions. 

GoHighLevel training is available from both the companies support and from the community they have created. These lessons can help you learn how to use integration to its fullest to grow your company and get new clients.

GoHighLevel Support

Overall, we found Go High Level support for customers to be lackluster at best. It can take a few hours to get a response, but once you do it’s usually helpful. That’s not to say it’s not on par with other popular marketing saas tools, if anything, it’s an indictment of the entire industry. Most SaaS tools deliver sub-par customer service due to their growth strategies: growth at all costs and finiding minimum viable product fit is a great strategy but sacrifices are made, and in most cases, it’s customer support. 

If anything, GoHighLevel support is way better than support we’ve experienced at competing brands like ClickFunnels

Best Alternatives to GoHighLevel

If GoHighLevel doesn’t fully meet your needs, here are some alternatives to consider:

• Kartra: Ideal for those focused on selling digital products, offering comprehensive funnel-building and membership site tools.
• ClickFunnels: Best for businesses focused on building sales funnels and optimizing conversion rates.
• HubSpot: A versatile CRM platform with extensive marketing automation features, suitable for businesses of all sizes.

Final Thoughts

GoHighLevel is a formidable platform for agencies and marketers who need a comprehensive, all-in-one solution for their marketing, sales, and CRM needs. Its extensive feature set, combined with competitive pricing, makes it a strong contender in the crowded marketing software market. While it has some drawbacks—such as a steep learning curve and limited third-party integrations—the overall value it offers is substantial.

Interested in trying GoHighLevel? Start with a 14-day free trial here.

GoHighLevel Review – Is It the Best CRM in 2024?

In this GoHighLevel review, you saw what this system is capable of and how it can help you take control of your clients and prospect list. You can create campaigns and funnels that will help you convert more leads into customers, and track them all with their integrated CRM.

GoHighLevel is best for marketing agencies, local businesses, consultants, sales pros, and b2b companies that need an all-in-one system. 

If you have a high-touch sales process requiring phone calls, text conversations, demos, etc., then GHL is a better option than other funnel builders and all-in-one marketing platforms, as it’s been designed from the ground up to help sales teams close more business. 

It will help you keep existing clients, grow your client pool and increase your profits.

If you are looking for a marketing and sales platform that combines automation with funnels and websites, GoHighLevel may be right for your business or agency.