AWeber vs. GetResponse (2024): Which Email Marketing Tool Is Right for You?

If you’re new to email marketing, chances are you’ve considered AWeber’s fairly limited free plan. But did you know that GetResponse also offers a 30-day trial where you can test the platform without restrictions?

Both AWeber and GetResponse can serve your needs well—they get the job done. But for marketers who have been experimenting with email campaigns for a while, additional features and increased customizability make all the difference. If you have specific requirements and are looking for a service that will bring the best results for your brand, you need to dive deeper.

To help you decide, I tested both AWeber and GetResponse over the past few weeks. GetResponse wins the fight by a tiny margin. It’s easier to use and comes with a more robust automation system, even if it lacks a bit in the analytics department.

Features

GetResponse Ticks Almost Every Box, but AWeber’s Keeping Up

Both services are designed to get your emails out quickly and efficiently. Their features are comparable, but GetResponse comes out ahead.

Let’s take the selection of templates as an example. AWeber offers more templates, but some look dated. While there are good ones, it’s a hassle to sift through the older designs. Compare this to GetResponse, whose templates

are more modern and visually appealing.

Both services offer plenty of personalization choices, but GetResponse’s selection is more extensive. For example, GetResponse lets you choose from a wide range of fonts, while AWeber provides only a few basic options.

When it comes to automation, GetResponse wins again. In just a few minutes, I used one of GetResponse’s automation templates to set up a simple newsletter campaign.

With GetResponse’s mid-tier plan, you gain access to the service’s complete arsenal of automation tools, allowing for more specific targeting based on user behavior. AWeber offers similar automation tools, but with fewer customization options, and the interface isn’t as responsive.

However, AWeber does perform better in A/B testing. While GetResponse’s A/B interface is well-designed and easy to use, it limits you to testing one element at a time. AWeber, on the other hand, allowed me to test multiple elements, which was impressive.

When testing ‘drip’ style campaigns, GetResponse’s advanced “Marketing Automation Builder” outperformed AWeber. GetResponse allows for more customization, such as sending emails based on interactions with past newsletters or specific product purchases.

Ease of Use

AWeber Is Easy to Use, but GetResponse Is Easier

Both AWeber and GetResponse support the most common file types for data import and allow importing from third-party services. Setting up test campaigns on both platforms was straightforward, and both offered good segmentation options. However, AWeber only allows sending emails to one segment at a time, while GetResponse lets you select multiple segments simultaneously, saving time.

Both platforms feature drag-and-drop editors that simplify email design, so it’s hard to pick a winner here—let’s call it a draw. For building embedded sign-up forms, both are capable, but GetResponse’s interface is cleaner and offers more variety, including exit pop-ups and other interactive forms.

Deliverability

It’s Not Just About Percentages

Deliverability is more than just about percentages. Both AWeber and GetResponse are designed to ensure your emails reach your recipients’ primary inboxes. Both platforms support advanced DKIM authentication, which helps verify the authenticity of your emails.

Neither platform tolerates spam, which is a good sign for keeping the platform clean. Both services allow affiliate marketing under strict guidelines, with constant checks performed.

The best way to ensure a high deliverability rate is to send your emails from a dedicated IP. GetResponse offers this option, but only with the most expensive plan. AWeber doesn’t offer dedicated IP addresses.

Reporting and Analytics

AWeber Gives Its All…GetResponse Holds Back

As a marketer, statistics and metrics are crucial. AWeber wins this round with its comprehensive analytics suite, offering insights into email performance, subscriber growth, and more—even on the free plan. The Pro plan offers even more detailed insights.

GetResponse’s analytics are less impressive, offering only basic stats like opens, clicks, unsubscribes, and bounces. While these are important, they don’t provide the depth of analysis available with AWeber.

Pricing

AWeber Wins the Battle of Free Plans, but GetResponse Wins the Price War

Price matters. When I tested AWeber vs GetRespone, pricing was one of the main things I wanted to know more about. There’s a lot of information here, so bear with me.

AWeber – Here’s What You Get for Free

The first thing I need to mention here is that AWeber offers a free plan – GetResponse doesn’t. This alone should make AWeber a more attractive choice for marketers with a small number of contacts looking to try out automated email marketing. But here’s the catch: AWeber will only send your emails if you have fewer than 500 subscribers on your list, and your newsletters will feature AWeber adverts – yeah, not quite what I had in mind, either.

AWeber – Here’s What You Get If You Pay

The AWeber Pro plan unlocks all of the platform’s main features, and the pricing structure scales based on the number of subscribers. For example, it costs $12.50 to send an unlimited number of emails to up to 500 subscribers, all the way to $149 per month for 25,000 subscribers.If your list is bigger than that, you’ll have to contact AWeber support. You can also save a few dollars by purchasing an annual plan.

GetResponse – Here’s What You Get for Free

GetResponse doesn’t offer a free plan, but it does offer an unrestricted 30-day free trial. In most cases, that’ll be enough time to figure out whether the platform is the right choice for you.

GetResponse – Here’s What You Get If You Pay

There are four GetResponse plans you can choose from. They all have a starting price, and they scale based on the number of contacts on your list. The basic plan starts at $0 per month and supports an unlimited amount of emails sent to up to 1,000 subscribers. The Plus plan starts at $15.58 for the same number of subscribers, while the professional plan starts at $48.38. Finally, the Max plan is a flexible and personalized plan based on your specific email marketing needs. You can save up to 18% and 30% by paying upfront for one or two years, respectively – by all means, quite a generous discount.It’s worth noting that neither of the two providers offer a money-back guarantee, but AWeber may issue a prorated refund for canceled annual plans.

AWeber vs GetResponse Price Comparison Table

	AWeber Free	GetResponse Basic	AWeber Pro	GetResponse Plus
Price	$0	$0	$20.00	$15.58
Number of emails/month	3,000	Unlimited	Unlimited	Unlimited
Number of subscribers	0-500	1,000	2,501-5,000	Up to 2,500
Split testing	No	Yes	Yes	Yes
Branded links and adverts	Yes	No	No	No
Discount for annual plans	Free	18% ($12.30)	14.9% ($46.15)	18% ($48.38)
Discount for biannual plans	Free	30% ($10.50)	14.9% ($46.15)	30% ($41.30)

AWeber’s free plan is attractive for marketers with a small list, but it comes with limitations. The free plan supports up to 500 subscribers, but your newsletters will feature AWeber ads.

The AWeber Pro plan unlocks all features, with pricing starting at $12.50 for up to 500 subscribers and scaling based on list size. Discounts are available for annual plans.

GetResponse doesn’t offer a free plan but provides a 30-day unrestricted trial. Its pricing starts at $0 for the basic plan, supporting up to 1,000 subscribers. The Plus plan starts at $15.58, with additional plans scaling based on list size and features. Discounts are available for annual and biannual payments.

Support

It All Comes Down to Phone Support

Both AWeber and GetResponse have excellent support teams, responding quickly and effectively. AWeber offers phone support across all plans, while GetResponse only offers it on the Max plan. If you prefer support in a different language, GetResponse might be a better choice, with support available in several languages.

Verdict

The AWeber vs. GetResponse battle is a close one. Each platform has its strengths and weaknesses. GetResponse offers more modern features, better automation, and a cleaner interface, making it the better choice for most marketers. However, AWeber excels in analytics and A/B testing, which might make it the better choice if these are your priorities.

Conclusion:

In the showdown between AWeber and GetResponse, both platforms offer robust features that can significantly enhance your email marketing efforts. However, the choice ultimately depends on your specific needs.

AWeber is a solid option for beginners or those who prioritize in-depth analytics and A/B testing capabilities. Its ease of use, especially for those new to email marketing, coupled with comprehensive support options, makes it a reliable choice.

On the other hand, GetResponse edges out slightly with its modern interface, more advanced automation features, and broader range of customizable templates. If you’re looking for a platform that offers more in terms of automation and design flexibility, GetResponse might be the better investment.

For those just starting out, AWeber’s free plan offers a great way to dip your toes into email marketing without a financial commitment. But if you’re serious about scaling your campaigns and want a tool that grows with you, GetResponse provides more bang for your buck, especially with its range of paid plans.

In the end, the best choice depends on your business’s goals, budget, and how much you value certain features over others. Both tools have their strengths, so assess your needs carefully before making a decision.

Get start with Getresponse or aweber here

About Md Basheer

Md Basheer is a dedicated email marketer with a deep understanding of how to build and nurture profitable email campaigns. With years of hands-on experience, he specializes in creating strategies that convert subscribers into loyal customers. From crafting compelling email content to designing automated workflows, Md Basheer knows how to leverage email marketing to drive business growth.

His expertise extends to various email marketing tools and platforms, enabling him to optimize every aspect of a campaign—from segmentation and personalization to deliverability and analytics. Based in Abuja, Md Basheer combines technical knowledge with a keen sense of audience engagement, ensuring that each email not only reaches the inbox but also resonates with the reader.

Whether it’s boosting open rates or increasing ROI, Md Basheer is passionate about helping businesses unlock the full potential of email marketing.